Economic stability for women equals safety. Without reliable ways to earn and save money, women are in harm’s way.

And as our climate changes, reliance on AI increases, disasters decimate communities, and industries evolve in new directions, women are at higher risk of getting left behind as economies adjust. We know this. 

Over the last few years, I’ve been attuned to the people and organizations trying to help. Many are forming collectives to create support systems. Some are launching social enterprises. Others are training on sustainable tourism, green energy, and how artisans access global markets to create income and preserve culture. There is so much good going on.

These are challenging times, and we can all benefit from more examples of Story Changers. I’d like to play a small part in that. 

From a consulting perspective, there is also a lot to be learned and shared. Field research that includes ethnography and participatory-research methods holds significant value when creating stories that drive support for efforts and organizations. I want to help nonprofits harness more of its power as they align their marketing and fund-development work.

To that end, each of the areas I visit will receive pro-bono consulting insights and/or marketing assets as part of this work. I, in turn, hope to lift up the work being done to support women’s economic independence and share some of the best practices, cautionary tales, and operational insights offered to support other organizations.

So there you have it. For a fixed period of time, I’m going to immerse myself in this special field-research project and then StoryB will take everything possible from this experience and keep doing what we do best: help people and organizations change their stories.

Approximately one year, beginning October 2025.

It is both national and international.

I will spend varying amounts of time in different locations. Some will be days. Some may be months. Some projects will be highlights. Others will have a sustained focus. I will reside in West Hartford, CT between projects, but live temporarily in simple places when on project. Shout out to my amazing husband for his support.

My goal is to help shine a light on the people and organizations trying to create a safer future for women. From this, we can all learn a lot about what people are attempting to do, why, what’s working and what’s not.

Social-impact storytelling also helps communities better understand the Social Return on Investment (SROI) when good work to support people results in fewer problems for communities to manage. Money saved by investing in preventative work can then be redirected to education, health, safety, and infrastructure.

I will share some of the day-to-day experiences when I’m in a location for a longer period of time. Of course there will be photos, some video, and then pages on the StoryB website summarizing key things after the conclusion of each effort. I hope to include ways for people to learn more about each effort, as well as key takeaways that will help organizations attempting similar efforts.